Women Expect Good Quality Cover at a Lower Price than Men

Should women deserve better and cheaper cover than men? This is certainly what Sheila’s wheels believe

Sheila’s Wheels insurance firm was born out of the idea that women were more safe and considered drivers compared to men, holding less convictions and claiming less, therefore the firm claims that women are safer drivers and therefore deserve to be offered more attractive premiums.

The company offers £300 handbag cover, a 24- hour counselling line for drivers involved in an accident and a network of female friendly repair services. After analysis taken out by Bradford University it was found that women could much more easily move from one stimulus to another making tasks such as driving more easier for a female. The test involved 43 men and women aged 18-35 to perform a battery of neuropsychological tests that assessed skills such as spatial recognition memory, rule learning, attention, planning and motor control.

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