Junction Ties up Auto Trader Deal

Auto Trader, the largest car sales site in the UK has tied up with Junction, the BGL company, for the provision of insurance services for the next 5 years.  The relationship has been in place for over two years and is now set to continue until 2014.

The relationship means that both parties will support marketing initiatives to Auto trader clients and then both parties will take a share of the profit from sales.

Auto Trader Compare is a comparison facility being provided by Junction.

Auto Trader, Head of Partnerships, Tom White, remarked "The team has already been successful in taking our consumer offering to a whole new level. We wanted to expand beyond classified advertising and capitalise on Auto Trader's strong brand to build a significant revenue stream from insurance..... Our commitment to extend the JBF for a further five years is testament to the high quality and professional service we receive from Junction."

The Managing Director of Junction, Peter Thompson said that they were delighted to have signed up with Auto trader for the next five years.